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Lummi Nation School

Where students learn through Schelangen (our way of life): academics, community, and culture.

Brand Guidelines

BRAND GUIDELINES         

Consistency in Every Connection

Lummi Nation School has established these brand guidelines to support a clear and consistent visual identity across all communications. Whether you are developing print materials, digital content, or community outreach pieces, these standards are here to guide your work. By following them, we can collectively honor the school’s values, strengthen recognition, and present a unified, respectful presence that reflects the spirit of the Lummi community.

Colors

These are our approved brand colors. Please do not deviate from this color palette.
 

 

      #6D2A29

Maroon

  • Primary
  • Pairs with white text (#FFFFFF)

 

      #F2F3F3

Light Grey

  • Accent
  • Pairs with black text (#000000)

      #4B1010

Dark Maroon

  • Secondary
  • Pairs with white text (#FFFFFF)

 

      #999999

Medium Grey

  • Accent
  • Pairs with black text (#000000)

      #D0CABF

Khaki

  • Accent
  • Pairs with black text (#000000)

 

      #000000

Black

  • Accent
  • Pairs with white text (#FFFFFF)

Fonts

These are the fonts used within our brand assets.

 

 

WorkSans600

  • Font 1 within Smart Sites
  • This is a SemiBold font that is used for links, headings and titles. It can be used at a variety of sizes for visual emphasis.
  • Download this font

Work Sans

Bitter

  • Font 3 within Smart Sites
  • This is a decorative accent font used for component headings, quotes, or callout text areas.
  • Download this font

Logos

The below logos and mascots are approved for reproduction and use.

 

 

Primary Logo:

 

A stylized illustration of three redwood trees with the word REDWOOD below.

Secondary Logo:

 

A stylized white pine tree on a maroon background.

Secondary Logo:

 

The word REDWOOD in bold, maroon letters.

A white silhouette of redwood trees against a maroon background with the word REDWOOD below.

A stylized image of three redwood trees with the word REDWOOD below.

Logo File Formats

These are our approved file formats for print and digital use.
 

 

A gray icon representing an EPS file.EPS

Use it for: Print

 

An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.

A gray icon representing a JPG file.JPEG

Use it for: Web

 

A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed. 

A gray icon representing a PNG file.PNG

Use it for: Web

 

A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.

Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email communications@schooldistrict.com.

Thank you for retaining our brand identity!